Reduce your subject to a single core word and then brainstorm around it. For example, if you’re trying to write about “Study Skills”, expand your thinking to “School”. Now jot down everything that comes to mind when you think about School, and when you run out of ideas start asking yourself open questions around the subject and noting your answers.

Examples:

What did I enjoy about school?
What scared me?
What did I wish I’d known from Day 1?

This will help you get back into the mindset of someone struggling with school issues of all kinds and you’ll start to get a feel for their concerns and worries.

2 Restore your focus

Once you’ve started to understand the general feelings of your readers, allow your mind to focus back on your original topic of Study Skills. From your new perspective, what questions would you ask? What would you want to know? Is this really a “Studying” issue or is it more about Time Management or being able to work without distractions or being paralyzed by the fear of not doing well?

3 Be your audience

Write each question on a separate sheet of paper; don’t stop until you have at least ten and preferably more. Stay in the mindset of your readers until you feel you’ve asked every major question that concerns them.

4 Take a step back

Put your pile of question aside for a few hours, overnight if possible. Don’t consciously think about them; just go about your day as usual. Give your subconscious time to process them without any further prompting from you. If new questions come to mind jot them down somewhere safe and then forget about them.

5 Get out your pen and write

When you’re ready, sit down with your pages of questions and simply start to answer them. Writing your answers by hand can give you access to ideas that might be missed if you type them. Don’t edit yourself at this stage. Using Speech to Text software or a digital recorder can also be helpful in bypassing the internal editor.

Imagine someone sitting in front of you asking for advice and just talk to them. Keep your tone natural and conversational and stay with the question-and-answer format.

6 Edit lightly

Trust your first instincts. Proof-read and correct any obvious errors, but don’t do any major editing until your piece has had time to “sit” for a while. Again, leaving it overnight will give you a fresh perspective the next time you look at it, but even if your deadline doesn’t allow for that it’s important to give yourself a break from it.

When you’re pushed for time, writing several articles at one sitting can create enough change of focus to make you “forget” the one you’ve just written.

7 Polish it up

Short articles are unlikely to need major editing if you’ve written them as described here. They will flow easily and naturally already and having each Q & A on a separate sheet makes it easier to select only the ones you want. Your job now is to put them in a reasonably logical sequence and make sure they’re understandable and that the reader is led smoothly from one question and answer to the next.

8 Top and tail it

Write a brief introductory paragraph as a “teaser” for the main article. Many article directories now put the first paragraph of each piece into RSS feeds which are picked up by other websites, so you’ll want to make sure that your two or three major keywords appear at least once in that first paragraph.

Write another short paragraph to summarize the major points of the article and provide some ideas for the reader to explore the subject further. Don’t of course forget your own resource box: use the format www.brianbarghout.com for your link, so when your article is converted to html your link will automatically be live.

9 Submit it!

Here are 20 ways to MAXIMIZE the use of your articles!

1. Offer article as a FREE REPORT to customers.

2. Place articles on autoresponders

3. Offer article as a free gift when people refer others to you

4. Offer article as a free gift for subscribing to your opt in list

5. Use articles as weekly tips for newspaper columns, magazines, or ezines

6. Ask colleges, seminar or workshop presenters, and other training organizations if your article would make a nice addition to their training materials packet

7. Submit your article general knowledge directories such as ehow.com

8. Submit your site to specialized vertical portals specifically on your topic. Ex: marketing or business related resource sites like www.makingprofit.com

9. Submit your site to webmasters with sites where your article would complement their content

10.Use copies of your articles in your media kit or new client introduction pieces

11. Post articles in frames around the office. Visitors will see them when they come in.

12.Send out copies of articles with sales letters, meeting follow up letters, product release letters, It shows prospects that you are an industry leader by being “in the news”.

13.Archive articles on your web site

14.Have piles of articles on display in your office for visitors to grab

15.Give permission on your web site for others to republish your articles if they include full bio.

16.Contact editors of ezines to see if they would be willing to publish your article in their ezine

17.Post your article to “content providing” directories

18.Swap articles with other ezine publishers

19.Group related articles together and publish as an ebook

20. Use articles as an add on bonus when people purchase your product